Company Case - 13378 Words

Emerging Markets Case Studies Collection Emerald Case Study: Kulula.com: now anyone can fly in South Africa Stephanie Townsend, Geoff Bick Article information: To cite this document: Stephanie Townsend, Geoff Bick, Kulula.com: now anyone can fly in South Africa, Emerald Emerging Markets Case Studies, 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111126792 Downloaded on: 06-11-2012 References: This document contains references to 19 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 742 times since 2011. * Access to this document was granted through an Emerald subscription provided by Emerald Group Publishing Limited For Authors: If you would†¦show more content†¦Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; ï ¬ nancial and other recognizable information to protect conï ¬ dentiality. DOI 10.1108/20450621111126792 The terrorist attacks on the World Trade Centre on 11 September 2001, however, left many of the world’s already ailing airlines in a state of crisis, with Swissair, Belgium’s Sabena, Australia’s Ansett and US Airways going bankrupt. The healthier airlines – British Airways and Lufthansa – experienced a signiï ¬ cant drop in passenger numbers (Fletcher, 2002). Excluding Ryanair, the European low-cost segment accumulated losses of almost $300 million between 1996 and 2001, and AB Airlines, ColorAir and Debonair went bankrupt. Compared to the ï ¬â€šag carriers, however, the low-cost carriers did very well after the September 11 attacks. Despite the seemingly crowded market in Europe and a 7 per cent VOL. 1 NO. 1 2011, pp. 1-28, Q Emerald Group Publishing Limited, ISSN 2045-0621 j EMERALD EMERGING MARKETS CASE STUDIES j PAGE 1 market share of the intra-European air travel market, discount airlines such as easyJet, Ryanair, Buzz and Virgin Express had all grown stronger and had placed Europe’s traditional ï ¬â€šag carriers under severe threatShow MoreRelatedCompany A And Company Case Analysis1141 Words   |  5 PagesCompany A and company B are two completely different companies and now they are merging together. They have been competitors for years and the HR job will be very crucial. When it comes to informing employees about this new decision that has been made, it is important not to overwhelm them with a lot of information. 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